Blog - Bridge2 Solutions

Loyalty as the New Currency – Part II

Posted 02/22/2018 in Point Ubiquity

Loyalty is the new currency. New technology can unlock rewards currencies which were previously limited to closed loop rewards... Read More

Loyalty as the New Currency – Part I

Posted 02/16/2018 in Point Ubiquity

The loyalty industry has been buzzing with references to point ubiquity and liquidity, with the volume increasing dramatically over... Read More

3 Best Practices to Differentiate Your Rewards Program

Posted 12/07/2017 in Customer Experience

What is new and different, or unique and cutting edge today morphs into table stakes tomorrow. Basically, the sizzle... Read More

It Tastes Better When It is Free

Posted 11/30/2017 in Customer Experience

You know that feeling when you get something for free. You feel smart, satisfied, happy, and rewarded. In essence,... Read More

A World of Now

Posted 10/18/2017 in Point Ubiquity

We live in a world of instant gratification and spontaneity. Technology has enabled convenience and simplification, and raised our... Read More

Don’t Lose Touch With the Mother Ship

Posted 10/09/2017 in Travel

In early 2000, a major airline successfully “spun out” their loyalty program. This appeared to be such a massive... Read More

Put “Rational” back in your Operational Routine

Posted 09/27/2017 in Customer Experience

Administering loyalty and incentive programs is a complicated, fast paced and continually evolving process that could consume significant time... Read More

Customer Support

Posted 09/13/2017 in Customer Experience

Research shows that 74% of consumers will spend more if they have a great customer service experience. And 82%... Read More

The Power of the Burn

Posted 08/15/2017 in Burn

Loyalty between brands and consumers can be unpredictable and fragile. The many ingredients poured into the customer value equation... Read More

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